Don't get me wrong, they were pretty thorough. And I wouldn't really call them ad tricks, I suggest all this stuff falls under the umbrella of innovation.
The first thing mentioned is the Super Bowl weekend MacGruber-fest on NBC's Saturday Night Live and the next day during the game. I am so hoping that the addition of Richard Dean Anderson in this latest series is a sign that the sketch series is over and they decided to burn it out with a bang.
ABCNews.com:
In each of the three versions of the ad -- which is a spoof on the
1980s' special agent McGyver -- "SNL" actor Will Forte constantly touts
Pepsi products as he and two friends (one of them played by original
"McGyver" actor Richard Dean Anderson) try to escape from a building
that is about to explode. In the third version of the ad, Forte's
obsession with Pepsi has grown and he is no longer making sense when he
speaks. He just repeats "Pepsi" over and over again.
"Everyone does product placement, but this was way over the
top," said Hall. "The ads illustrated how insanely insane product
placement has become."
"This is definitely a result of the poor economy," he said.
"Advertisers are finding ways to hold up their products and say their
names as much as possible."
Like I said, I'm hoping this is the last time. It was way over the top, I'm not the only one who said so.
The other stuff, all interesting ideas ... those Vegas ads with the entire population of that small Texas town visiting, McDonalds and Starbucks in a coffee price war, Spirit Airlines plastering ads on their flight attendants ... all interesting, all of it seen before.
The thing they don't mention? The "lets put a cell phone ringing in the middle of this ad so that you look up from your TV advertising distraction," whether it be your TV listings or your sandwich or martini or the paper or your screaming child.
Have you noticed this? It's the most evil insidious thing. Usually hidden in a musical section of a commercial and for products that have nothing to do with electronics.
Now that's an ad trick. Tricky little bastards.
Think I'm crazy? Listen to some commercials today on the tube, tell me it's not happening.
"I'm onto you people!"
I love my DVR, sometimes I don't have to see more than the last five seconds of any commercial.
And you know what I also hate? Even when I adjust all the settings on the TV and the cable box, the commercials are still way frickin' louder than the show I'm watching.
They claim this isn't true. They lie.