[UPDATE (Moments later): Email from James Hibberd with a more complete version of the story (there were production issues) with further comments from American Teen creator Brenda Hampton (7th Heaven) and the UNC professor Brown.
Hampton says:
"I don't have anything to say about the issue of teen pregnancy," Hampton said. "I'm just telling a story about a girl who happens to get pregnant."
ABC Family intends to air a public service announcement midway through the premiere urging parents to talk to their kids about sex. Hampton said that if her show continued for years it might be viewed as a "cautionary tale" about teen pregnancy, but she doesn't believe that TV significantly alters teens behavior, regardless of the content.
"I think that's kind of a hysterical response," Hampton said. "Did watching 'Friends' make everybody friends? Did 'The Sopranos' make people commit murder? Did '7th Heaven' make anybody a Christian? I don't think that young women are so impressionable if they see a show about pregnancy that will make them go out and get pregnant."
Brown shares (in alignment with my comments later):
Brown counters that because parents are so reluctant to talk about sex, and since government-approved programs lean so heavily on abstinence, the media has filled the teaching void to become sex educators. That said, she noted that not all teen pregnancy depictions are considered to have a negative effect.
"And we now know that from 50 years of research on the effects of media, if you see a negative consequence of a behavior you are less likely to commit it," she said. "If you see it rewarded or not punished, you are more likely not to imitate it."
Just thought I'd add that. And thanks, Jim, for getting back to me so quickly.]
Molly Ringwald (pictured) returns to the spotlight in the new ABC Family show, The Secret Life of the American Teenager, which debuts tonight at 8.
James Hibberd in the Hollywood Reporter:
NBC's "The Baby Borrowers," which debuted last week, is giving teen couples a "Scared Straight"-style introduction to the realities of child rearing, while ABC Family's "The Secret Life of the American Teenager," which premieres tonight, deliberately avoids having a social-message agenda.
The shows arrive following a wave of pregnancy-related media headlines: The unplanned pregnancy story lines of theatrical hits "Juno" and "Knocked Up," the 17 Boston-area teens who supposedly made a pact to become pregnant and the pregnancy of 16-year-old Nickelodeon star Jamie Lynn Spears.
University of North Carolina at Chapel Hill professor Jane Brown, who runs the Teen Media Project, said the media's portrayal of teen pregnancy is having an impact that some have dubbed "The 'Juno' Effect."
"It may have had a kind of agenda-setting effect, and that's what may have happened with 'Juno,' 'Knocked Up' and the celebrity baby-bump watch we're on -- all that is glamorized pregnancy," Brown said.
Though there is much in this article to absorb, I found one piece of info that I just had to challenge:
The media fascination with pregnancy comes after U.S. teen birthrates rose 3% between 2005 and 2006, marking the first increases after declining 34% between 1991 and 2005, according to the U.S. Centers for Disease Control and Prevention. Experts say it's unclear if the rise in pregnancy rates is tied to any specific societal cause or is just an aberration.
And I challenge that assumption after the jump.