I know all you wanna do is watch the clip, see how friggin' stupid kids can be (and not just Guido kids, anyone who watches Jaywalking knows there's some really stupid kids of all ethnicities out there) and laugh (and you can click here for the clip), but consider this ...
No one in the Jersey Shore demo is gonna watch the Leno show, it's a show for their parents who can retire for the night 90 minutes later now that he's on at 10. No one in the aged slumbertime demo is gonna watch Jersey Shore. If you were really quiet last night while it aired you could probably hear arthritic necks click as seniors in their jammies just dismisses them out of hand.
And they'd never watch the show or anything on MTV, the commercials are too noisy for them.
So, what was this stunt for? I think it was for clipping out and posting online.
Only.
Well it worked. I posted it. I just don't think this clip going viral (which is what they're hoping) benefits Jay's show.
Hell, I'm almost 50 and I can't watch Jay in prime time. The show hasn't translated well to its new slot; the format changes have actually made the show less watchable.
I can't figure out the motivation besides watching this particular clip online. Apparently NBC struck some kind of deal with these kids so that they'd show up on their late and not-so-late night shows (is Fallon next?) and their late night shows only, I would bet.
Still, NBC paid their appearances fees . I don't think it's a very good return on investment. And, it strikes me that an MTV Networks show should write into their contracts with the kids that all promo gets done at the network level on CBS, even if they're separate companies under the same wider umbrella with competing CEOs Moonves and Daumann.
WTF, you probably aren't still reading this anyway, you're probably already shellshocked into silence by the stupidity of SUNY Ulster's Nicole "Snookie" Polizzi.
Yes, she got into a college, believe it or not. I know, it's a community college, but it's still considered higher education.
Man, these kids can't even do math. They don't know where the U.N. is. Ronald Reagan made a speech, apparently, touting the tearing down of a dam in Denver.
If Sinatra was alive today he would be sending Jilly out the kick some ass today.
Then again, Lionel Ritchie should really switch up his look, this isn't the first time someone's mistaken him for Muammar al-Gaddafi.

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