Our Authority = Deb and Roberta Lipp's Basket of Kisses Blog. If you don't read it you're not really a fan of the show.
Just about everyone connected to the show (including creator Matthew Weiner) reads it, what's up with you?
Clicking over to the site with just a little more than a month until the third season premiere, and we have a hotbed of activity, starting with this huge partnership with Banana Republic, which includes clothes inspired by the show's wardrobe and a chance for you to win a walk-on role on the show's fourth season.
Click here for contest details.
And, there's this from the NY Times detailing all the promotional attachments to the show for the season including Clorox, Vanity Fair and Variety. Variety? Per the article:
The Vanity Fair promotion, along with the partnership with Variety, were developed for Lionsgate Home Entertainment by Initiative, a media agency owned by the Interpublic Group of Companies.
The Variety partnership is notable because it involves the Variety.com Web site, where visitors will be able to read a so-called digital flipbook about the ’60s featuring articles from the Variety archives.
A little strange that an entertainment trade publication would be entering into promotions with a product that they review and report on, dontcha think?
Also from Basket of Kisses is a look at the press materials AMC sent out with their Emmy screeners this year. It's at this link and includes images you might not have seen before from season two.
Finally, if you want to click over to a new (newish?) Mad Men Wiki, click here for the site from Wetpaint. Info about the show in a handy format for research.
The new season starts on Sunday August 16 at 10 pm. A promo for the new season after the jump.
