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November 18, 2008

Video -- The Fray are Debuting a New Single in a Lost Promo, All Hail the Power of Lost

Lost_the_fray


Billboard via MSNBC.com:

Two and a half years after its key placement on the ABC show proved that such TV partnerships can break an act on a massive scale, the Fray is hoping a groundbreaking deal with ABC will take its career to the next level.

In a commercial break from the tense elevator confrontations of the Nov. 20 episode of “Grey’s Anatomy,” a one-minute promo with scenes from the upcoming season of ABC’s “Lost” will premiere the Fray’s new single, “You Found Me,” as well as parts of the music video. Viewers will be directed to abc.com, where they can find a three-minute version of the clip as well as a link to iTunes; there they can buy the single, which will be released to radio the next day.

And this is how the music biz works these days. And this clip below? It may be only 17 seconds long but I've been told you need to see it.

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